20 May 2009

The new tourist season is close by, and this year Tourisme Abitibi-Témiscamingue chose Rouyn-Noranda's Théâtre du cuivre to disclose the main features of its new 2009 summer promotion campaign in a film premiere atmosphere.

As the cornerstone of the 2009 summer campaign, Tourisme Abitibi-Témiscamingue's wide screen projection of its brand new publicity spot was the highlight of the event. Soon Radio-Canada will bring the commercial message into the home of millions of viewers. The President of Tourisme Abitibi-Témiscamingue, Mr. Jocelyn Carrier, is very proud of the result: "With the large-scale dissemination of our TV promotional spot, I am certain that the many places of interest in our region will attract the attention of vacationers from across the province".

According to Tourisme Abitibi-Témiscamingue's Director General Randa Napky, this campaign definitely marks a significant milestone. "It is the organization's very first advertisement to be broadcast on a national television network. The material was designed by young people from the region, and I am particularly proud of that. They put dynamism and creativity into the making of an advertisement spot that rivals any publicity material produced elsewhere in Canada."

The new advertisement spot combined with the contest developed with Le Paradis du Nord will generate high traffic on Tourisme Abitibi-Témiscamingue's Web site. Thanks to a simplified tree structure and improved image quality, tourists can easily plan their discovery of our regional attractions. The 2009 Packages – Getaway Tours - Discoveries brochure and Abitibi-Témiscamingue's official tourist guide are other excellent tools to reach our target markets: Ontario, the Greater Montreal region, the Outaouais region and Abitibi-Témiscamingue.

Tourisme Abitibi-Témiscamingue has already scheduled several journalistic tours in the summer season for a full coverage of the attractions by a maximum number of information channels. "This campaign results from a coherent approach to the strategies contained in our 2007-2012 development and marketing plan. It was made possible thanks to investments of the order of $500,000 supported, among others, by the financial collaboration of Economic Development Canada. In today's climate of economic uncertainty, our summer promotional strategy combined with the energy and confidence of our members, I am convinced that Tourisme Abitibi-Témiscamingue will get great results", concludes Mr. Carrier.

More than ever before, this summer Abitibi-Témiscamingue will welcome tourists... with open arms!