Tourisme Abitibi-Témiscamingue, founded in 1978, has a mandate to accommodate, promote and develop tourism experiences in Abitibi-Témiscamingue. As part of a memorandum of understanding, the Ministère du Tourisme du Québec officially recognizes Tourisme Abitibi-Témiscamingue as a regional organization. Its mission reads as follows:
Tourisme Abitibi-Témiscamingue defines itself as a driving force for enhancing the region’s valorization, sense of pride and attractiveness. Tourisme Abitibi-Témiscamingue is the crossroads where tourism experiences are structured and highlighted in a spirit of innovation.
With the support of its many members and partners in the region, Tourisme Abitibi-Témiscamingue brings an exceptional expertise contributing to the enhancement of the region’s attractiveness and offering the opportunity to live unique and memorable experiences.
Tourisme Abitibi-Témiscamingue is associated with the World Center of Excellence for Destinations (CED), which was created with the support of the World Tourism Organization (UNWTO). The corporate strategic planning of TAT is based on the recommendations of CED and UNWTO; the CULTURAT initiative is part of it.