The Association touristique régionale also known as Tourisme Abitibi-Témiscamingue (TAT), is a non-profit corporation, founded in 1978. It is dedicated to promoting and developing the line of tourist products in Abitibi-Témiscamingue. The Ministry of Tourism of Quebec officially acknowledges it as a regional organization.
Tourisme Abitibi-Témiscamingue is associated with the World Center of Excellence for Destinations (CED), which was created with the support of the World Tourism Organization (UNWTO). The corporate strategic planning of TAT is based on the recommendations of CED and UNWTO; the CULTURAT initiative is part of it.